WHY DO WE SHOW UP FOR WORK EVERY DAY?
At FeedXL we’re dedicated to educating horse owners so that they understand nutrition better and can make informed feed choices.
We cut through the marketing bias and personal opinion and get to the facts.
FeedXL was created from a simple but powerful belief: every horse deserves a diet that supports their health, wellbeing and performance, and every horse owner deserves clear, practical tools to help them get there. Balancing a horse’s diet can be confusing, especially when forage, feeds, supplements, workload and individual health needs all have to be considered together. FeedXL brings equine nutrition science into an easy-to-use calculator, helping owners make more informed feeding decisions with confidence. Behind FeedXL is a team of horse owners, nutritionists and equine health professionals who care deeply about helping horses thrive through better nutrition.
WE’RE REAL PEOPLE HERE. OUR DIVERSE BACKGROUNDS ALLOW US TO HELP YOU BETTER.
Nutritionist & Customer Support
Bachelor of Equine Studies (Hons), Master of Philosophy in Veterinary Science (Equine Nutrition)
Potter, S. J. (2016). Adiposity changes in horses and ponies of different breeds during periods of weight change. (Masters Thesis)
I enjoy knowing that I am contributing to horse owners’ independently & objectively assessing their horse’s diets. I’m always learning at FeedXL. My job fits in around farm commitments and travel to remote destinations, which is wonderful.
Nutritionist & Customer Support
Bachelors and Masters degree in Animal Science
Jokela, E. (2016) Meta-analysis: Effect of starch concentration, starch intake and NDF concentration in horse’s diet on hindgut fermentation. (Masters Thesis)
Being so international! Connecting with our team and customers around the world, learning about different feeds & forage types is so motivating.
Nutritionist & Customer Support
Bachelors Degree in Animal Science and a Masters in Animal Nutrition.
Being able to help owners do best by their horses. Nutrition is a big hurdle for horse owners and can be very confusing. However, the joy owners get knowing and understanding their horse is on the best diet possible is irreplaceable.
Technical Support
Bachelors Degree in Science – Agriculture – University Gold Medal. PhD and MBA in Animal Breeding.
Seeing horse owners solve problems and get real satisfaction from helping their horses with balanced diets.
Chief Technical Officer
Bachelor of Science (Honours) in Computer Science. 30+ years building and managing software products.
I have written several books on software development methodology and techniques. The best known is “xUnit Test Patterns – Refactoring Test Code”. I have also presented numerous papers at software engineering conferences.
We have such a great team and I get to work directly with the software developers building our products that our customers love to use. We use many of the advanced techniques that I’ve written about in our daily practice.
Customer Support
Bachelor Degree in Animal Science with a Minor in Equine Sciences and a Minor in Applied Animal Breeding from Murdoch University, along with Sheep & Wool Science units, and Agricultural Consulting unit through University of New England.
Helping like-minded horsey people with their FeedXL accounts, diets and horses. I’ve always had a passion for nutrition and it’s great being able to use my university degree to guide customers through the program. All the team are so supportive and are always willing to lend a hand, very reassuring for a newby!
Software Developer
I have a Bachelors Degree in Engineering in Computer Science. Before joining the team for a second time in October 2018, I worked for 2 years almost from 2014-2015.
So many flavours, sub-products and tools. Its a challenge to keep them well oiled and running smooth.
Chief Operating Officer
Bachelor of Business (Comp), Member of the Australian Institute of Company Directors (MAICD)
Over 30 years of experience as a CEO, COO and CIO of several global software companies across a variety of industries.
Working with a truly passionate team and a great SaaS product that delivers real value to horse owners and those supporting them.
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